“The new VisitGreece.gr marks a new chapter in the digital promotion and communication of our country. It represents a new approach to the way in which Greece promotes its tourism identity internationally and communicates with its visitors, making use of the possibilities offered by modern technology,” emphasised the Minister for Tourism, Ms Olga Kefalogianni, at the press conference where she unveiled the new VisitGreece.gr, the official online portal for Greek tourism.
The redesign of VisitGreece is part of the project “Digital Transformation of the Hellenic Tourism Organisation“, funded by the Recovery and Resilience Fund. The new platform, VisitGreece.gr, will be operational from 1 July 2026.
In her speech, the Minister emphasised that Greece’s natural and cultural environment is now taking on a new digital dimension, further highlighting the authenticity, quality and wealth of experiences the country has to offer.
Ms Kefalogianni pointed out that Greek tourism is going through a particularly dynamic period, with 2025 marking the third consecutive record year, with revenue having increased by 10% compared with 2024, at a rate higher than the increase in arrivals. This reflects the ongoing improvement in the quality of the travel experience in Greece.
At the same time, she noted that tourism activity is steadily expanding beyond the summer months. The first four months of 2026 saw a further increase in both arrivals and revenue, which exceeded the corresponding period of the previous year by 37%. “These figures allow us to be optimistic but not complacent,” the Minister remarked, as is her wont, given that the international environment is constantly changing. She added that new destinations are emerging, geopolitical and economic uncertainty is affecting international travel, climate change is creating new challenges, and technology is transforming the way travellers choose, organise and experience their trips.
The Minister emphasised that the aim of the Ministry of Tourism’s strategy is to transform performance into lasting value for the country, local communities, businesses and employees, whilst strengthening the resilience and competitiveness of our destinations.
In this context, he highlighted the Ministry’s initiatives to enhance the tourism offering and develop specialised forms of tourism. The projects implemented by the Ministry of Tourism using funding from the Recovery and Resilience Fund – which involve investment in tourism infrastructure, accessibility and the upskilling of the workforce – contribute to this effort.
Referring to the Hellenic Tourism Organisation’s Digital Transformation project, the Minister pointed out that it is not simply a matter of creating a new website, but of establishing an integrated digital ecosystem that brings together information, culture, technology and the visitor experience.
The new “VisitGreece.gr”
As the Minister explained, the project is structured around three main areas:
• the Digital Tourist Map, where, through the extensive recording, organisation and documentation of the country’s tourism assets, it will serve as a tool for the planning, promotion and sustainable development of each destination
• the Digital Repository and the Digital Interactive Museum of Tourism. For the first time, a particularly large part of the historical archive of the Greek National Tourism Organisation has been organised and digitised. A valuable part of the history of Greek tourism is being preserved and is now accessible to the public, researchers and future generations.
• the complete redesign of VisitGreece , and the creation of a unified digital experience via the new website and the VisitGreece app.
From 1 July, Greece’s official tourism portal and the new app will guide visitors through every stage of their journey, from seeking inspiration and planning their itinerary to travelling around Greece and maintaining their connection with the country after their return.
The Minister also emphasised that the new VisitGreece makes use of the capabilities of Artificial Intelligence, enabling users to chat with digital assistants, receive personalised suggestions, organise their trip and receive information directly through a natural, human-like communication experience.
At the same time, he referred to the Greek government’s collaboration with ElevenLabs, one of the world’s leading companies in the field of voice artificial intelligence. As he pointed out, through the new VisitGreece platform, this technology comes into direct contact with the general public, offering multilingual communication and a new, personalised information experience. At the same time, it is a valuable tool for regions, local authorities, local communities and businesses in the sector.
The technical aspects of the project were presented by the CEO of the contractor, Nova ICT, Mr Alexandros Bregiannis. In his presentation, he analysed the new architecture of VisitGreece, the technologies used to develop the new platform and application, and the innovative capabilities of this digital ecosystem.
Source: tornosnews.gr