epaithros+

Rural Tourism Cluster

Presentation of the results of the rural tourism business needs survey

On Wednesday, 2 June 2021, the research into the needs of rural tourism businesses was presented to the members of the e-paithros cluster.

Due to the circumstances and restrictions surrounding COVID-19, the presentation was delivered online by the scientific director of the research, Ms Georgia Zouni, PhD in Tourism Marketing from the University of Piraeus.

The survey involved 511 companies from the following categories: 

  • Rural tourism accommodation (hotels, hostels, rooms to let – flats). 
  • Travel agencies specialising in rural tourism (travel agencies, vehicle and yacht hire, tourist coaches, etc.). 
  • Alternative forms of tourism (sports tourism, maritime tourism, agritourism). 
  • Processing and standardisation of local products. 
  • Trade in tourist goods (souvenirs and other tourist items). 
  • Cooperatives (agritourism, agro-crafts, etc.). 
  • Trade in tourist goods (souvenirs and other tourist items). 
  • Other rural tourism businesses

The project entitled “Joint Innovative Activities for Outdoor Tourism” and distinctive title: “JolnOuT”, is implemented within the framework of the Action “Cooperative Innovation Formations/SCC” - 2nd Call: Businesses” and is financed by the European Regional Development Fund (ERDF) and by National Resources in the context of the Operational Program “Competitiveness, Entrepreneurship and Innovation (EPANEK)” of the NSRF 2014-2020″ (Project code: ΓΓ2CL-0359457).