Open Farm is a nationwide network that promotes authentic agritourism by connecting the public with farms open to visitors, agri-food processing facilities, and producers who create high-quality products whilst respecting the environment and local communities. Through its platform and activities, Open Farm enables visitors to discover nature-based experiences, educational activities, gastronomic journeys and hospitality experiences across Greece. Through the Open Farm Days initiative, thousands of citizens and visitors gain first-hand insight into agricultural production and the vital role farmers play in maintaining sustainable agroecosystems. At the same time, Open Farm Agora, located within the Athens Central Market (OKAA), serves as a meeting point for producers and consumers, hosting events, seminars, tastings, workshops and cultural activities. Open Farm also develops educational programmes for schools, organisations and the general public, raising awareness of the strong link between food, health and the sustainability of agri-food systems, whilst encouraging the transition towards more sustainable models of production and consumption.
Through its participation in the epaithros+ cluster, it aims to improve networking and communication with rural organisations, businesses and initiatives, thereby strengthening synergies that contribute to the promotion of the agri-food sector and agritourism.