Marketing Greece invites its audience on a journey to discover the world of Artificial Intelligence through its new platform Tourism Playground AI by Marketing Greece. It is an open digital space for exploration and experimentation, designed to support the needs of Greek tourism organisations, institutions and businesses.
Recognising the challenges facing tourism in the digital age, Tourism Playground AI by Marketing Greece aims to inspire and connect the tourism community that is taking its first steps in AI, by providing basic, practical solutions that can be implemented immediately at an introductory level.
With ready-to-use prompts curated by the Marketing Greece team, the platform enables users to enhance their digital presence with just a few clicks, making use of the six thematic modules of Tourism Playground AI by Marketing Greece:
- Social Lab: Content creation for social media (Instagram, Facebook, LinkedIn, TikTok) with options for style and tone, support for image analysis to generate relevant text, as well as tools for Instagram Stories (multiple templates) and quiz/trivia formats
- Review Hub: Compilation of reviews, analysis of sentiment and thematic patterns, and drafting of suggested professional responses
- SEO Hub: A technical and content SEO toolkit utilising PageSpeed Insights data and Core Web Vitals metrics, etc. Includes Content Writer for converting briefs into ready-to-publish texts, with style options and knowledge enrichment (RAG).
- Content Library: Direct access to curated audiovisual material (images and videos) from the official Media Hub of Marketing Greece
- Banner Studio: Design of banners and promotional material
- Security Scanner: Website security check with detailed reports of findings and recommended corrective actions
“Tourism worldwide is changing at a rapid pace. If the Greek tourism product is to remain competitive, adapting to new technological requirements is no longer an option; it is a prerequisite for progress.”, said Nikos Diamantopoulos, General Manager of Marketing, Greece, and added: “And whilst Artificial Intelligence is a particularly new and uncharted technology, Tourism Playground AI offers a first glimpse of the possibilities it holds. Our aim is to encourage executives from organisations, institutions and businesses to experiment and gain a practical understanding, through introductory features, of how Artificial Intelligence can simplify and enhance their day-to-day operations.”
This initiative forms part of Marketing Greece’s efforts to enhance the digital maturity of Greek tourism and support businesses in making the most of new technologies. Tourism Playground AI by Marketing Greece is available online for those wishing to take their first steps into the world of artificial intelligence.
Source: money-tourism.gr