Hilton (NYSE:HLT) today announced the launch of Hilton AI Planner, a digital concierge powered by generative AI, now available in beta on hilton.com. The hospitality giant, with a market capitalisation of $69.6 billion, has seen its share price rise by 27% over the past year to $303.46, although InvestingPro analysis suggests the shares are currently trading above their fair value.
According to a press release, the tool uses conversational intelligence to provide real-time answers to travellers exploring Hilton’s portfolio of hotels and planning their stays. The AI Planner helps users choose a destination, compare properties and explore amenities through curated recommendations.
The beta will initially be available to a limited number of guests on Hilton.com before being rolled out to more users as the tool is developed. Hilton plans to gather insights from user behaviour and feedback to improve the platform over time.
“The launch of the Hilton AI Planner marks another step forward in our journey to redefine the travel experience for Hilton guests,” said Michael Leidinger, senior vice-president and chief information officer at Hilton.
The company is positioning AI Planner as part of its wider technology initiatives, which include the Digital Key, Connected Room and Confirmed Connecting Room features. Hilton operates more than 9,100 properties in 143 countries and territories across 26 brands. The company’s operational efficiency is reflected in its impressive 78% gross profit margin, with 14 analysts recently revising their earnings estimates for the coming period, according to InvestingPro, which tracks 12 additional ProTips for HLT investors.
The Hilton Honors loyalty programme has more than 243 million members who can book directly via the company’s platforms. The programme allows members to earn points for hotel stays and access features via the Hilton Honors mobile app, including room selection, mobile check-in and digital key access.
Hilton employs approximately 500,000 staff members worldwide and has welcomed more than 4 billion guests since it was founded over 100 years ago.
Source: gr.investing.com