Greece is among the most attractive destinations for adventure travel, ranking second, according to a survey by Travellyze. Italy took first place, followed by Portugal and Spain.
Activity tourism is a prominent trend among European travelers in the last months of 2024, according to a recent study by Travellyze. In particular, 19.9% of respondents strongly prefer outdoor activities, a significant increase compared to 2023.
The study also found that social media platforms such as Instagram, TikTok and Facebook have increased in popularity among travelers, recording a 7.8% increase from the previous year.
Younger generations, in particular, see TikTok and Instagram as sources of inspiration and valuable tools for planning their travel experiences.
The growing interest in experiences that combine adventure and connection with nature explains the preference for activity tourism, as these elements are becoming more popular than traditional travel options.
Motivations for adventure tourism
The main motivations for 55.7% of respondents show a preference for beaches and coastal destinations, while cultural and gastronomic attractions, although still important, have become less prominent.
Changes in accommodation preferences
While three- and four-star hotels remain the most popular choice (47.5%), the preference for private accommodation through platforms such as Airbnb has increased (33.4%) and now surpasses the option of staying with family or friends.
Source: tourismtoday.gr
