The traditional tourism map is changing rapidly. Travellers are moving away from the classic “sun, sea, sand” (3S) model, seeking meaningful experiences and travel with deeper purpose. In this new landscape, gastronomy routes are emerging as a powerful development tool for businesses in rural Greece.
The power of taste in numbers
According to the epaithros+ 2025 annual survey of 1,187 visitors to Crete, 36.8% stated that they wish to participate in gastronomic and wine‑tourism activities during their next visit to the island. This level of interest highlights the sector’s enormous potential to become a competitive advantage for destinations.
More than a map—an integrated experience
A gastronomy route is not simply a geographic path. It is a cohesive link that connects primary production with the tourism value chain. Through this connection, visitors come into direct contact with the authenticity of the place, experiencing activities that may begin with visits to traditional cheese dairies and wineries and extend to exploring natural or cultural landmarks and staying in or touring traditional villages. This holistic approach allows travellers to discover recipes passed down through generations, while simultaneously creating a strong value chain that enhances the competitiveness of producers, restaurants, and accommodations.
Benefits of joining the Rural Tourism Network
Participation in networks such as epaithros+ helps gastronomy‑related businesses break out of isolation. The benefits are significant:
- Strategic link between production and tourism: The network creates a strong value chain where the “field” is organically connected to the visitor’s “table,” showcasing Cretan gastronomy as a key competitive advantage.
- Boost to the local economy: Promoting local products strengthens the regional economy and improves residents’ quality of life.
- Digital transformation: Members gain access to innovative tools such as the digital Business Plan, Marketing Plan, and Reputation Management services.
Sustainability and seasonality reduction
Gastronomy routes promote the “triple sustainability” model (environmental, social, economic) and help attract visitors throughout the year, reducing dependence on the summer season.
Become part of the future
The epaithros+ network, which already includes dozens of members, provides the expertise and digital platform (ruralgreece.gr) needed to elevate your business. If you operate in the countryside, follow environmental standards, and use local products, joining the epaithros+ network is the first step. We look forward to welcoming you.